The success of a business relies on many factors one of them being email marketing. Email marketing is of paramount importance to a business because it’s one of the very many ways that plays the role of attracting and nurturing leads for a business. According to a report released by HubSpot, email marketing has a return on investment of 4300%. As such, choosing the right email marketing tool can have a huge impact on the overall success of the business email marketing strategy. Here we are going to review the 10 best email marketing tools or software that every business can invest in.

MailChimp

It’s one of the most popular email marketing tools populated with small businesses. This tool offers 2 plans, which are free and paid plan. The free plan is excellent for email marketing beginners but limits the amount of emails one can send in a month.  Typically, one can only send 12,000 emails a month to 2000 subscribers for a free plan. Moreover, the free plan does not require the user to input credit card details. However, the free plan limits the user’s access to some of the MailChimp’s premium features such as send time optimization and advanced segmentation.

Additionally, MailChimp is supper easy to use and offers fantastic pre-designed email templates. Also, it does not support phone or chart and has a confusing pricing structure.

SendinBlue

SendinBlue is an email marketing software designed to assist small businesses reach their destinations in terms of email marketing. It offers 300 emails per day and supports email automation features. Also, it’s the most affordable tool in the market. Its prices are determined by the number of emails sent per month. Below is the SendinBlue pricing list.

• Free ($0) – 300 mails per day
• Lite ($25/month) – 40,000 emails per month
• Essential ($39/month) – 60,000 emails per month
• Premium ($66/month) – 120,000 emails per month

Although one can only send 300 emails per day while on the free plan, this tool has beginner-friendly software and a neatly designed user interface.

eSputnik

eSputnik is an email marketing tool that is designed to offer information on SMS, Web Push and Viber services. It’s free plan is loaded with features for beginners and advanced users alike. Although this tool has the ability to manage channels in a single system, it’s cheaper other ESPs in the market.

eSputnik prices include:

• Freedom – it goes for $1.99 per 1,000 messages
• Optimal – it charges $15 per month
• Email Marketing Agency – charges $599 per month

While other email marketing software offer limited options for beginners, eSputnik is loaded with features for both beginners and advanced users. Also, it has the ability to manage multiple channels including Web Push, Viber, Email and SMS in a single system.

AWeber

Aweber is the major competitor of MailChimp. Its customer base is made up of a community of email marketing software users with 25,000 subscribers.

What makes it more common to businesses is that it has professional mobile- email templates, newsletter templates, lead generation campaigns, Email automation platform, Tagging, drag-and-drop editing, integrated email sign-up forms among others.

Additionally, AWeber users have access to their library of more than 6,000 stock photographs and offer a 30-day free access to all features.

Infusionsoft

It time to be sure of your investment while ensuring a long-term contracts and typically including a training course of how to use this software. It’s very affordable and not limited to the numbers of email addresses one can use in a certain situation. It’s complex to use but the training course makes the user more than a professional.

Infusionsoft is priced according to the following:

• Starting: $99 a month for 500 contacts and $274 a month per 10,000 contracts
• Additional option: 500 contacts for $274 and 10,000 contacts for $392.
• An optional on boarding goes for $249

This is a very inexpensive email marketing tool that is not limited of email addresses one can use. Most businesses not only opt for additional accounts (additional email addresses) but they enjoy the long term contract plus a training course on the software. On the other hand, the system is so complex that it makes performing simple tasks a laborious undertaking.

Emma

This is an Email Automation software with tons of customizable automation features which might be a good choice for your business. Its interface is relatively intuitive and very inexpensive. Some of this software features include:

• Themed sign-up forms
• Complex autoresponders
• 100+ templates
• List segmentation with custom
• Custom software integrations
• A/B testing
• Up to 2,500 subscribers

Emma pricing starts form $89 per month and goes up to $729.

Also, Emma guarantees a perfect work for a business needs by offering a 24-hour phone and email support.

Benchmark Email

Benchmark Email is an excellent basic starter service but lacks advanced features of other services. It features:

• Drag and drop email design
• In-email photo editing
• Custom colors
• Free list builder
• Google analytics integration
• The pricing for benchmark Email is as follows:
• Free: 2,000 subscribers and up to 14,000 emails per month

Subscriptions: ranges from $13.99 per month up to $5,000 per month

One of its features that surpass the other tool is that it supports Google Analytic integration and In-email photo editing.

Campaigner

It’s the most ideal email marketing software for small businesses because it has effective segmentation and responsive features. Here are its features:

• Mobile-friendly builds
• A/B testing
• Google Analytics, CRM integration and Sales force
• Email automation and email workflows
• 24/7 chat support
• Multiple reporting options

Additionally, list segmentation, including behavioral segmentation and mobile-friendly builds makes Campaigner a good choice.

ConvertKit

ConvertKit is an email marketing tool that has powerful tagging features for audience segmentation.  Also, it simple to create one and visualize email sequences, such as introduction emails foe new subscribers. ConvertKit is a great choice for businesses that share its brands information through email opt-ins and content upgrades such as free worksheet or eBook to entice new customers.  Additionally, ConvetKit offers downloadable opt-in management without requiring third-party integration.

ConvetKit plans start at $29 per month for up to 1,000 subscribers.

Although ConvetKit does not offer free trial, it’s simple to use and offers downloadable opt-in management and efficient automation of email sequences.

GetResponse

This is the best email marketing software for biginers. It acts as an email marketing consultant and teaches the user when to send emails and how to segment the audience, and an other necessary information required to make an effective email marketing. In addition, GetResponse offers plenty of templates, segmentation and automation features and allows the user to send latest newsletter, special offer emails and welcome messages fast and at ease.

GetResponse offers a 30-day free trial followed by a $15 per month for up to 1,000 subscribers.

One of the features that make this tool shine than the rest is that it’s the only platform that track purchase behavior while allowing the user to make the direct connection between emails sent and revenue gained.